As consumers we have LOTS of choice. Especially since the ‘big box’ store arrived. Seems every store sells everything. It’s just a matter of whether you enjoy the look, feel, prices, service, brands, convenience/proximity to your house. I’m not particular about most things, but do have some items I’ll only buy at particular places.
When it comes to coffee, I enjoy Starbucks over Second Cup. My family has a long-time affiliation with the Cup and we have friends, who, missing the Cup overseas, had a chance encounter with one of the Cup’s exec’s over in India on a business trip, and he personally sent them a sweet stash of their favorites to keep the addiction well-fed (sorry, run-on sentence). I think that’s great. But Starshmucks still tastes better to me.
So today, convenience won and lined up at the mall’s Second Cup, I found myself having a conversation with the barista about whipped cream and it’s appropriateness on EVERY beverage (I was for and she seemed against).
‘Have you ever had the apple cider at SB’s?’ I asked.
‘OH everytime I go there I just HATE the service’ the ever-growing-louder-and-more-obnoxious barista replied.
‘Funny, I love their service’ I reply. (How can you fault, ‘good morning, thank-you for choosing Starbucks, how can I help you?’ or the ONE time I was dissatisfied with my latte, coming in the next time and mentioning the problem and receiving a FREE one????)
‘Oh every time I go there it’s just (insert any experience insulting to Starbucks) … BLAH BLAH BLAH’.
I had a similar experience at Sears just before Christmas. I had gone to the Bay first to look for a particular gift and dealt with a snarky sales associate who, frankly, wasn’t helpful at all. So I ditched and went to Sears. When I couldn’t find what I was looking for at Sears, the friendly associate asked if I had checked anywhere else. I mentioned the Bay and why I hadn’t given them my business. She proceeded to say she had ALWAYS had terrible service there. One: I didn’t ask about YOUR experience. Two: complaining about the competition is making you look bad.
But seriously people, say ‘oh I’m so sorry to hear you had a bad experience’ and try do better by me than the last guy!
Like I said before, we have tons of choice as consumers. Sometimes I feel strongly enough about something to stick to one brand, one store for a particular something. And other times, I don’t. If you happen to be in competition for my business, don’t put down the other guy. I’m smart enough to figure out where my money should go myself. And that decision is based on what I like. Not what you don’t.

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